UNIVERSITY OF MICHIGAN
Ann Arbor, MI — April 2012
Bachelor of Arts with Distinction in Communication Studies and Psychology
Cumulative GPA: 3.76
Contact
Charlotte, NC
Union
Marketing Automation Lead
January 2018 - Present
Leading enterprise-level B2B lead criteria strategy and executing multi-channel campaigns to drive landing page downloads and nurture leads towards conversion with sales.
Developing end-to-end email marketing strategies for enterprise clients, creating wireframes for responsive, bullet-proof email templates, and executing complex automation campaigns in HubSpot.
Evaluating email conversion rate, lead distribution, CTO rate, and contact attrition rate between and within workflows to understand the quality of leads generated and areas for further optimization and A/B testing.
Collaborating with design and development to QA and launch high-converting B2B and B2C email and landing page campaigns in HubSpot.
Transformed marketing strategy and our internal approach to sales tracking by leveraging Sales CRM, resulting in double the number of new business proposals over $100k from last year.
Championed the creation of our internal content marketing strategy utilizing pillar pages to optimize for organic SEO and foster a semantic relationship between high volume keywords and our targeted, value-driven blog posts.
Continually researching, iterating and implementing the latest techniques in email and landing page optimizations.
Ironpaper
Digital Project Manager
June 2016 - December 2017
Lead team in optimizing SEO through keyword analysis and technical site improvements over 6 months resulting in:
A 164.7% increase in overall visits
A 236.8% increase in visits from organic search
A 79.3% reduction in page load time
Analyzed results in HubSpot and Google Analytics to make strategic recommendations for quick wins and long-term client success.
Reviewed heatmaps, wireframed new initiatives, and implemented SEO and UX best practices to deliver high-converting client websites.
Defined email marketing strategy and executed email initiatives, including building targeted smart lists, testing responsiveness across platforms, running A/B tests for open and click-to-open rates, and optimizing send time.
Edison Nation
Marketing Manager
February 2015 - June 2016
Managed the creation and execution of over 200 unique product pitch websites, from rough innovator submissions to polished, market-ready presentations.
Analyzed market trends and developed branding for each product idea to create dynamic, easily digestible websites for potential buyers.
Lead creative and strategic marketing initiatives to drive innovator submissions and ensure a seamless customer experience across all touchpoints.
Crafted engaging email campaigns, valuable content, and website improvements to naturally draw consumers in.